How AI-powered chatbots are transforming marketing and sales operations

Marketing Bots: The Ultimate Guide & Best Bots to Try in 2024

bot marketing

Messenger codes are unique images that serve as a visual thumbprint for your business and bot on Messenger. If you are familiar with Snapchat codes, these visual cues act in the same way, redirecting anyone who scans them using Messenger to the corresponding company page or bot. If you’ve created a Page for your business bot marketing on Facebook, Messenger Links will use your Page’s username to create a short link ( When someone clicks that link — regardless of where they are — it will open a conversation with your business in Messenger. Reduce response times and manage all your social messages in one place with Hootsuite Inbox.

If more complicated answers are required, they can be forwarded to a customer service agent. Chatbots also help ensure that customers won’t feel ignored when they want to reach out to you. They are most useful in the initial stages of the marketing process, like collecting leads and answering customer service questions. But they can also be used to promote products and place orders.

Gain customer insights

While others are built for customer care and marketing-specific brands. One last thing to consider is that you must avoid making your bots obtrusive and annoying for site visitors. Many bots give you the option of greeting users as soon as they arrive on your site via a pop-up box. You can foun additiona information about ai customer service and artificial intelligence and NLP. For that reason, be sure to tell users upfront that your chatbot is, in fact, a chatbot.

The BrighterMonday Messenger integration allows you to speed up your job search by asking the BrighterMonday chatbot on Messenger. As a marketer, it’s tempting to try out new tools but you have to ask yourself a few questions before diving in. Here’s an example of Sargento expertly handling an inbound product issue with their Twitter chatbot. Include a way to reach a human or get out of a structured set of questions. Consider including Quick Replies for “Speak to an agent” or simply a generic “Something else” option.

As your bot greets potential customers, it can identify their needs, ask basic questions, provide inspiration, and direct high-quality leads to your human sales team. Freshchat has powered millions of conversations for businesses of all shapes and sizes, delighting and engaging customers along the way. Freddy, our super-smart and friendly bot,  understands intent and answers questions with precision, leaving customers satisfied and happy. From proactive, triggered-based messaging to non-intrusive push notifications, Freshchat can keep the conversation going with your customers. The longer a visitor spends on your website, the more likely they are to find something that catches their eye.

bot marketing

Brandfolder is a digital brand asset management platform that lets you monitor how various brand assets are used. Having all your brand assets in one location makes it easier to manage them. The Slack integration saves you time and enhances collaboration by allowing you to quickly assign tasks to the right people so you can take care of issues before they become big problems. Brand24 is a marketing app that lets you see what people say about your brand to take advantage of new sales opportunities. Charts and feeds are available for analysis of brand mentions. You can also connect with About Chatbots on Facebook to get regular updates via Messenger from the Facebook chatbot community.

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They even have an API in case you need a customized integration for your system. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking as well as creating blog post content outlines.

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Discord servers are popular meeting places for online communities. However, high visitor traffic on a Discord server can become a bit of a challenge for administrators. The moderation and chat bot MEE6 helps to make it easier to manage servers with multiple channels and members. Practical features like commands for administrators and visitors guarantee a pleasant user experience. One of the biggest reasons so many companies went astray in building mobile apps for their businesses is that they saw it as just another version of their website. They didn’t take the time to study how being on a mobile device would change the types of interactions their customers would want to have with their company.

Designed to optimize blog posts, articles, and other copies, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, allowing users to fully audit existing copy and compare it with the competition. Surfer also has the capacity to evaluate keywords using Google’s BERT method and has over 500 ranking metrics to analyze content. Then, it creates a first draft based on the chosen subject to help users get started with the copy. It also includes KPIs and a content brief to serve as a guide.

bot marketing

And unlike the self-serving marketing of the past, bots provide a service. How many agents would you have to hire to answer customer inquiries 24/7? Chatbots can help you save both time and money by automating conversations and removing the need for a human to answer every single question. That means you can save time and money while still serving more clients and free your agents up for the more complex problems. And like most bots, we provide our customers with the option to speak directly to one of the lovely humans on our support team.

When you consider chatbots have an average open rate between 70% and 90%, that puts chatbots in the lead when it comes to getting your message in front of your target audience. Compare that open rate to email’s average open rates (15%–25%) and chatbots are the clear winner. Chatbots are common in the healthcare space and many brands use them to help patients and provide telemedicine services. Babylon Health uses AI-powered bot technology with Symptom Checker, which is available via the app and their website. KLM Royal Dutch Airlines is an excellent example of using chatbots in hospitality.

Users are able to search for companies and bots inside Facebook Messenger by name, so you’ll probably get some users that way. But, as with any new pathway into your company, you’re likely to find that adoption of this communication channel within your customer base won’t happen without some promotion. Facebook is trying to make that easier for businesses and organizations as well. What’s special about the bots you can build on Facebook Messenger is that they’re created using Facebook’s Bot Engine, which can turn natural language into structured data.

bot marketing

After the initial greetings and getting acquainted, AI-bots store all chat information from visitors like their age, geography, past preferences, and behaviors. This can be leveraged to offer personalized services in the future. For instance, a restaurant chatbot that stores customer eating preferences will be able to differentiate between vegetarian and meat-eating customers and provide appropriate recommendations. Any digital space where a customer is likely to come across your business is a great real estate for a chatbot. Usually, websites and social media are the main channels of communication. AI marketing tools are software, or platforms, that use artificial intelligence technology to make automated decisions.

What are the different types of malware bots and how do they work?

At the same time, your chatbot should still sound conversational. The messages a marketing chatbot sends should read like the voice of someone on your team. This way, the recommendations will be more personal and accurate. You will also be able to collect some data on the potential customers that you can use later to promote your products and services. Your marketing chatbot needs to have a voice that matches your brand.

5 min read – Governments around the world are taking strides to increase production and use of alternative energy to meet energy consumption demands. 3 min read – Organizations with strategic sourcing mindsets look beyond price and cost savings-centered supplier selection initiatives. Its best use, however, is to keep track of your influencer marketing. The unified dashboard lets you find, vet, and keep in touch with your influencers. It also offers insight analytics and even allows you to schedule posts to get the best results.

Best of all, true to the conversational nature of chatbots, the entire process feels natural and interactive. If you’re just getting started with Facebook ads, you’ll understand exactly what to do. For this marketing bot tactic to work, you’ll need to create dialogues — the “conversation” that takes place between the customer and the chatbot. With a strategic pricing structure and unparalleled features, agencies can massively scale by selling marketing bot services to new and existing customers. As such, there is a lot of untapped potential in the technology itself.

Opesta is easy to use and has everything you need to generate leads, follow up and deliver your products, and you don’t need coding skills to make it work. As you move forward with your plans, it is important to focus on your goals and create a unique experience for your customers. Understand your audience and evaluate the communication channels when deciding to use chatbots in your strategy. This will help you prioritize chatbots to use and what messaging service you should opt for. You can use information like this to improve your chatbot marketing strategy moving forward and ensure there is a balance between the human element and automated responses. Automation helps empower human agents and streamline the customer service experience.

A marketing bot is software used by a business to carry out certain marketing activities automatically. Before you build a bot, know your purpose, platform, and promotional plan. Adelyn Zhou, CMO of TOPBOTS, unpacks the top mistakes people make when they decide to build a bot.

When assembled correctly, a chatbot can manage first contact to final qualification without you doing a thing. So you’ll need to sort out the tire-kickers from the real McCoys. David Nelson, CEO of Motion AI, explains how bots decipher context to deliver solutions in the most efficient way possible. EBI.AI’s SaaS solution for creating and managing AI assistants has been approved for use in regulated industries. With this platform, you can launch an AI assistant in minutes online, or ask them to do it for you.

bot marketing

HeyOrca positions itself as a powerful yet user-friendly tool in the AI Marketing landscape, making it an invaluable asset for optimizing social media management. Email bots are valuable additions to email marketing campaigns. These bots offer more advanced features than standard automation from email marketing platforms. Some high-level chatbots have advanced AI features for authentic customer communication, and it’s often hard to tell these chatbots a part of human agents. Marketing bots push customers through your sales funnel because you can provide speedy engagement and support and access extensive customer data. Marketing bots are automated, AI-powered technology solutions that help businesses automate customer engagement, workflows, and sales strategies.

Examples of Branded Facebook Messenger Bots

With additional features such as SMS capabilities, the messenger bot quickly addressed customer queries in real time. Just like how you can use marketing chatbots to answer support questions, you can use chatbots to start conversations with website visitors, qualify leads, and even upsell customers. Deltic Group recognized that each message represents a potential customer, so it supplemented human agents with chatbot technology to streamline the customer journey. Starting at the club’s Facebook page, the virtual assistant, running on watsonx Assistant, personalizes responses based on the customer’s location and chosen venue. This chatbot marketing strategy maximizes the reply rate on messaging apps and overall conversion rates.

bot marketing

Personalized product recommendations might be helpful, but make sure you have permission before sending them. If you’re spending a lot of time helping people track deliveries, check your return policy, or book appointments, a little automation will go a long way. Customers will be able to access the information they need, even if you’re unavailable. As a result, the number of dropped conversations has decreased, customer engagement increased by 40%, and overall efficiency increased by 33%.

But using data enrichment bots to pull data from various sources, will give you a complete interpretation of your buyers. These bots use in-depth customer insights and data tracking to suggest personalization tactics. These advantages make it easier to convince leads, as you’ll have the data you need to modify your lead generation and nurturing approach.

Your bot can be your most valuable conversion tool by pushing users to their final destination. Giving your chatbot a personality humanizes the experience and aligns the chatbot with your brand identity. To let customers know they are talking to a bot, many brands also choose to give their bot a name. This gives them the opportunity to be transparent with customers while fostering a friendly tone. This will also guide you in determining the user experience and questions your chatbot should ask. For example, an existing customer on Twitter may have different questions than a new customer reaching out to you on Instagram.

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If you’re wanting to measure the effectiveness of education, marketing, or sales, then it can be invaluable to track the bot’s success with measurable links and codes. The number of people using Meta’s Messenger app is estimated to be 3.1 billion by 2025. The platform hosts over 300,000 brand chatbots that answer customer queries, make product recommendations, take orders and more. Using a tool like Sprout Social allows you to build and deploy new Twitter chatbots in minutes.

  • Use analytics and metrics to track how your marketing chatbots are performing.
  • Additionally, you can use these bots to pull data on your site visitors.
  • Here, KLM provides eight potential options to drive the conversation with the bot.
  • Conversations initiated through customer matching will include a final opt-in upon the first Facebook Messenger communication.
  • For starters, their Messenger chatbot is self-aware—in the sense that HelloFresh immediately acknowledges you’re speaking with a chatbot, as opposed to a customer service rep.

As long as you think of your bot as just another communication channel, your focus will be misguided. The best bots harness the micro-decisions consumers experience on a daily basis and see them as an opportunity to help. Whether it’s adjusting a reservation, updating the shipping info for an order, or giving medical advice, bots provide a solution when people need it most. Research from Forrester showed 5% of companies worldwide said they were using chatbots regularly in 2016, 20% were piloting them, and 32% were planning to use or test them in 2017. As more and more brands join the race, we’re in desperate need of a framework around doing bots the right way — one that reflects the way consumers have changed.

Based on that segmentation of users, the chatbots can engage them at the right time. To get ready for the tactical how-to of marketing bots, there are three things you should understand about marketing chatbots. Chatbots can speed up the entire purchasing timeline—especially for eCommerce businesses. You can use chatbots to complete orders, integrating your payment gateway so customers don’t even have to leave the chatbot to complete their purchase.

If your chatbot is unable to answer a customer’s question, beating around the bush is not going to help. You may succeed in keeping the customer on your site longer but may lose them in the long run because of inefficient support. AI bots can be programmed to quickly identify when they are unable to solve an issue and pass the baton on to a live agent.

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